butterscotchblastoff

Kick start your day with a good breakfast

Simplest. Breakfast. Ever.

on October 29, 2014
Natural, chunky peanut butter on fresh banana--it doesn't get much easier than this!

Natural, chunky peanut butter on fresh banana–it doesn’t get much easier than this!

In a world where you’re asked for yet another password every time you turn around and the iterations of coffee at Starbucks are damn near endless, the idea that there’s a “value in simplicity,” as the New York Times reports today is almost laughable. Yes! We all want a less-complicated life more than anything. A brand and corporate identity consultancy, Siegel & Gale, just came out with their Global Brand Simplicity Index. Of the ten top U.S. brands, seven are food-related, chain restaurants and two supermarkets. If you’re looking for simplicity, why go farther than your own fridge and natural ingredients? So, I’m all for seeing Trader Joe’s and Kroger on here, but I say, “Huh?” when it comes to the chains. Why drive to McDonald’s, Chipotle, or Dunkin’ Donuts, for overly processed food when you can feed yourself well with the greatest of ease at home? A complex question to ponder why I’m nibbling at this tasty, simple snack.

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